From the 20th century landscape

Social Factors

•  Prosperous and growing middle classes that create demand for mass consumer products.
•  Changing Demographics: increase in the number of births and population aging.

Marketing and Research Framework

•  Brand Management
•  Marketing Concept
•  Branding, Brand equity and brand image
•  Contribution of human and social sciences
•  Theory and Methodology of samples
•  Theory and Methodology of statistics

Mass Infrastructure

•  Computers and IT
•  Telephones
•  Mass Media: radio, TV.
•  Mass Production and Distribution Systems

Evolution of Infrastructure and Industry

•  Data Scanners and UPC
•  Statistical Models. Conjoint, choice
•  Changes in the way of interviewing and gathering data
•  Market Segmentation
•  Consolidation of research agencies
•  Focus Groups
•  Mergers, acquisitions and downsizing of
  corporations
•  Panels, ad-hoc research and store audits
•  Test market simulation

To the 21st century landscape

Social Factors

•  Globalization of business, Culture and
  Research
•  Increasing diversity and pluralism
•  Changing Demographics

Marketing and Research Framework

•  One-on-one marketing
•  Virtual reality
•  Interactive Marketing
•  Customer Relationship management

One-on-One Infrastructure

•  Internet
•  Computers and IT
•  e-commerce and e-marketing
•  Digital and interactive media
•  Broadband Communications

Evolution of Infrastructure and Industry

•  Passive measurement and automated data collection
•  Internet research - On-line research
•  Drop in respondent cooperation
•  Privacy
•  New statistical methods, models and tools
•  Data warehousing
•  Predictive modeling tools
•  Integration of attitudinal and behavioral data

Source: Market Research Journal