Site: exploratory study

•  Concept and Content: Understanding, attraction, interest and importance
•  Easy to surf
•  Availability for inquiries, use, purchase

On Site

    e-Research develops customized on line surveys. One of the clearest uses of a web survey is to ask users to evaluate the site itself.

•  Originality
•  Content
•  Easy to surf
•  Visual appeal
•  Visitor’s experience
•  Satisfaction and reasons for dissatisfaction
•  Inquiry, use of e-commerce
•  Purchase made, reasons for non purchase

zSite MD

    Monitor and Diagnose your web site health: An exclusive software application designed by Market Tools, a provider of on-line research with whom C&R has a joint marketing and services partnership that will allow you to identify your site’s strengths and weaknesses. We introduce you to a complete collection of diagnostic applications that will help you analyze the health of your mature site.

    MarketTools has designed software that evaluates three aspects of an
e-commerce site.