e-research gives companies significant advantages:

•  Application of logotypes, photographs, advertising pieces, packaging design and all types of images including audio and video.
  
  
•  Rapid deployment of surveys
  
  
•  Cost reduction
  
  
•  Reduction of performance time
  
  
•  Real time final and partial reports
  
  
•  Friendly relationship with respondents: e-Panels
  
  
•  Safety, reliability and confidentiality